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The Price is Right!

Changes to Seat Upgrade Pricing

Changes to Seat Upgrade Pricing

Would you pay full price for a ticket upgrade if the game were halfway over? Probably not, and we think that’s completely understandable. That’s why, with the help of the Golden State Warriors, we are proud to introduce our new pricing model.

As the game goes on we now offer different price breaks enabling fans to enjoy upgrades anytime during the game. Get to the game late and don’t like your seats? Score is tied up at half and you want to get down for the second half battle? Or maybe it’s a blow out and you want to upgrade to see your favorite players in the fourth quarter. There are many reasons fans may want to upgrade at various times through the game, and now they can do so affordably with our time-based pricing model.

Our partner teams are happy as well. They have full control over pricing and can test various types of pricing models to see which ones drive the most upgrades.  With this data they can learn more about fan behavior and implement solutions to optimize the fan experience.

However, this is just the tip of the iceberg.  The Pogoseat tech team has developed a more comprehensive pricing algorithm that takes into account a number of variables such as score, availability, and demand when calculating upgrade prices. We plan to roll this out with some of our clients in the near future.

We also have the privilege of working directly with QCue as Barry Kahn, its founder and CEO, is one of Pogoseat’s advisors. QCue has done an amazing job of helping teams and other clients augment ticket sales through their dynamic pricing algorithms. Working with them we will be able to help our clients do the same.

Just follow this link to our mobile web app (m.pogoseat.com) to signup for price drop notifications.  You will receive a text and/or email when upgrades go live and then a notification when prices change. Being able to upgrade for a price that you are comfortable with..now that’s seating freedom!

Pogoseat Co-Founder Interviewed at the 2013 National Sports Forum

POGOSEAT NOW LIVE!

Game Changer

We are excited to announce the release of our iPhone app!  Download it now and use it to upgrade at your next game or concert.. You’re too old to keep sneaking down and getting caught by the usher. 

Don’t have an iPhone? Check out our web app

Download our iPhone app!

We are proud to announce that we have partnered with the Golden State Warriors to provide their fans with in-game seat upgrades for the 2012-2013 season at Oracle Arena. 

We have successfully piloted Pogoseat at the Stanford Football Stadium this season and have received a tremendous response. Looking forward to rolling-out for the 2012-2013 Cardinal basketball season!

Our fans love Pogoseat and Mashable agrees:  Pogoseat App Spares You From Seat-Swapping Humiliation on Game Day

Here’s what users are saying:

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Click here to listen to Pogoseat’s live interview on Business Rockstars.  Segment starts at 37:20

Upgrade Your Game

 POGOSEAT HANGING OUT AT THE STANFORD FOOTBALL GAME

 

Commanding Social Media

Social Media has evolved into household name over the past decade. Myspace made the personal profile a major part of youth culture several years ago, then Facebook took over, and now finally Twitter, Pinterest, Reddit, Tumblr and a swarm of others have joined into the chorus. When Twitter began, the founders had no idea that in just a few years, entire rooms would be dedicated to handling the traffic for just one event! Social media, and its members, are truly changing the sports landscape. And changing how every organization interacts with its fans.

Before there was Twitter or Facebook, professional and college sports teams were forced to interact with fans through either advertisements or physical interaction. Mostly the communication was one way. Now, teams like Oregon and companies like Gatorade, are realizing the benefits that can come from interacting with fans and other teams. These rooms, or Social Command Centers, are designed to monitor everything that is said related to that team or corporation. This offers full two way communication when a team or company immediately sees fan responses to their words and actions.

For example, the University of Oregon’s Command Center is manned during the workday by a combination of students and staff. During the day everything from Twitter to Facebook to Instagram is patrolled to make sure mentions and follows are replied to. And if you are an adventurous fan, they will carry on a conversation with you in order to answer any questions or just interact with their followers.

After hearing about these Command Centers, I looked into what was the most effective way to interact with fans through social media. I found that several teams, and even a select few events, have gone with these command centers. This allows them to catch any and every social media interaction that comes their way. However, by having multiple workers monitor that social media hub, it eliminates the personal relationship that a single person can develop with the team’s followers.

The other way that teams use is the traditional method of having one person keep tabs on each social media account. Now there are two ways that a team can choose to use this one person. It all depends on what type of social media connection they are managing. The first type is general information. This mainly focuses on giving information to their followers and occasionally having a conversation with a select few. The second type of social connection is like that of the @LAKings. These connections share important information with fans, all while communicating with their followers and even reaching out to important figures.

These different types of social media interactions and ways of using social media, allow teams and companies to interact in multiple ways with their fans. By using these new Command Centers, fans will see teams reach out to them even more and hopefully see an upgrade in their in-game experience. Have you ever directly interacted with a sports team or celebrity through social media? Tell us your story! Tweet, Facebook or email us with your stories and we’ll share them!

Upgrading Your Olympic Experience

It’s that time again! Every four years, we are treated to feats of athleticism that this world rarely gets to see. The Summer Olympics are upon us once again, except this time, they bring with them a whole new world.  Last time they came around fans, in 2008, fans were no where near as connected as they are today. The iPhone had only been out for a year and Facebook had a tenth of the users it has today.

Twitter also has experienced a rapid growth increase in the time since the 2008 Olympics in Beijing. Back then users were sending 100 million tweets per quarter, or roughly 13 tweets per second. Now, compare that to the 2012, where 340 million tweets are being sent daily and roughly 3,900 tweets per second on average and it is pretty clear that social media in 2008 cannot hold a candle to its influence today.

However, social media isn’t the only thing changing in the Olympics. Fans want a more interactive in-game experience, especially at the Olympics where most fans are going to be seeing more than one sport during their visit. Technology is evolving to a point where you no longer have to be restricted to just watching the event you are attending. Let me paint you the picture.

It is 2016 and you are going to the men’s and women’s swimming finals from Rio de Janeiro, Brazil. Before you enter the stadium you make sure that you put on your Google Glasses and check in at the aquatic center. It just so happens that several of your friends are also attending the finals, they see your check in and decide it would be a great idea to sit together. While video chatting in a Google Hangout, you pull up the Pogoseat app on your smartphone, find multiple seats together, and upgrade your seats before the action starts.

 

In between races one of your friends decides they want to see how the U.S. is doing in the gymnastics final. In 2012 you would be able to do this to an extent, but only by following twitter and maybe an Olympic app for updates. Not so in 2016! Your AR glasses allow you to pop up as many personal viewing screens as you wish to follow the other events. Something like picture in picture for your entire life.

This may seem far fetched to some, but the technologies that will enable these features are already being released. In the not so distant future fans will be able to put on their Google Glasses and analyze every bit of information about Usain Bolt. Or snap a picture and instantly get the latest on how Michael Phelps just did in his relay! All of these things are designed to help you have a greater in-game and in-event experience. This is the future technologies like Pogoseat are bringing about, and its just around the corner.

As you continue to watch the Olympics over the next few weeks, do so with some questions in mind. What would I want to see in my personal heads up display? How else do you think technology will upgrade your in-game experience over the next few years? Tweet or facebook us your thoughts and we will retweet the best ones!

Thumbnail image via Wikipedia.org
Thumbnail image via Google

Changing the Game One Fan at a Time

The NFL is well on its way to enhancing the game day experience for you like never before. In today’s world of expanding smart phone use and Wi-Fi access, fans want the ability to tap into the Internet at their live entertainment events. This enhances their in-game experience by providing a layer of virtual engagement. Since this layer is available from the comfort of your own home, stadiums across the league realize the need for a virtual engagement when it comes to physically being at the games.

The NFL realized it must adapt to offer what the fans want and is making a concentrated effort to upgrade your experience at stadiums across the league and keep you coming back time and time again. For example, the Dallas Cowboys new stadium cost $1.2 billion! That is a lot of zeros (8 to be exact). However, this allows them to provide you with the best in-game experience of any NFL stadium. Working alongside CDW, the Cowboys were able to piece together a state of the art fancentric stadium that truly puts you first!

With Pogoseat, fans are able to gain a much more comfortable, as well as social, in-game experience. This allows any live event, whether it be a concert or a football game, to compete with that big screen at home. Now, teams can focus on evolving the virtual engagement and instead of just trying to get you to the game, teams will be putting you in the game.

Not only will the networks provide a way for you to interact with each other–i.e. engage in contests with other fans, or move closer to fans like you cheering for the same team. These new networks also allow you to keep up to date with all your fantasy teams and even make changes from your upgraded seats! Besides providing fans with faster and more readily available access to Pogoseat, it gives each and every fan the chance to have a more connected in-game experience.

Thumbnail image via espn.go.com
Scott Cunningham via Getty Images

Increase productivity and profitability with mobile technology

Mobile Technology for Increased Productivity & Profitability. Every day businesses are learning more about the ways mobile technology can be used to increase their productivity and lead to increased profitability. Below are some of the key areas in which mobile technology can be useful:

… thought this article was pretty interesting in regard to how important mobile technology is in today’s society.

Increase productivity and profitability with mobile technology
via www.strategicgrowthconcepts.com.

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