AXS Integration – Complete!

We have worked closely with the AXS product team to complete integration with their Outbox ticketing system and with the AXS mobile app. On June 8th, we are launching our first integrated AXS concert event at the Target Center in Minneapolis; upgrades for the Macklemore & Ryan Lewis concert will be available via the AXS Mobile App. The Valley View Casino Center, in San Diego, will begin offering upgrades for the Jame Taylor concert on June 18th.

Event attendees must have tickets in their My AXS accounts to be able to purchase upgrades. Within the AXS Mobile App, they will select the ‘Seat Upgrade’ option from the menu bar and then select the venue they are attending. Once they select the event at which they want to upgrade, they will see a list of any ticket they have eligible for upgrade at that event. After they have choose the seats they want to upgrade, they can view upgrade options and complete a purchase – they axsmobile2will use their mobile tickets to move to their new seat locations.

The upgrade app sources inventory directly from the venue database and lists the seats that are available in the box office so venues using this feature aren’t required to put inventory aside specifically for upgrades (although they can if they choose to). Any upgrade purchased will be marked accordingly in the Outbox backend ticketing system and can be tracked using the Pogoseat dashboard.

Pogoseat, AEG and AXS are collaborating to increase distribution of the upgrade technology at AXS ticketed venues and to implement new features to enhance the upgrade platform for AEG properties and the experience for event attendees. Stay tuned for more big announcements to come!

Click here to view the Target Center upgrade page.

Click here to view the Valley View Casino Center upgrade page


New Partnership with Dover Speedway

dover launch

Our first NASCAR partner is officially live!  We’ve partnered with the Dover International Speedway to offer exciting upgrades at its major events, to include the Sprint Cup this weekend.

The famous “Monster Mile” oval track is home of six NASCAR races per year. Combine that with two music festivals, and a neighboring hotel and casino, and the Dover Speedway is one of the most attractive sports and entertainment destinations on the east coast.

The stadium’s capacity holds over 95,000, and when you add in the new Victory Plaza and FanZone area, you can imagine the contagious excitement on event weekends.

We’re excited to offer seat and VIP upgrades to Dover fans, including:

  • Premium seats
  • Pit pass
  • Trackside access
  • Hospitality package


To upgrade at Dover events visit, or download the Dover App and click ‘Upgrade.’


Let’s Go Dynamo!

We’re thrilled to work with the Houston Dynamo this season at BBVA Compass Stadium, holding 22,000 fans. The Dynamo will offer upgrades to all fans, with the perk for season ticket members that they’re able to use loyalty points to purchase upgrades. We have integrated with the Dynamo’s loyalty platform, Fanmaker, to provide flexibilityScreen Shot 2016-04-06 at 11.41.41 AM_imac2013_left to fans during the checkout process. Fans with Orange Points will have the option of using loyalty points, credit cards, or both. In the future we’ll also run promotions utilizing loyalty points as a form of reward for buying upgrades.

The Dynamo are another MLS club with a storied history, winning back to back MLS championships in 2006 and 2007. In recent years, the Dynamo have made strong playoff pushes that included two matchups in the MLS finals with the LA Galaxy.

VIP experiences will include player autographs, shot on goal, press conference access, and more. Seat upgrades will specifically target premium seats and eventually suites.

Upgrade your game now at





Kicking Off Our New Partnership with the LA Galaxy

We can’t wait to kick off this season with the 5-time MLS champions LA Galaxy! The Galaxy are a storied franchise, previously led by legendary players such as Landon Donovan and David Beckham. The Galaxy have added new star power for this season by signing  previous EPL all-world players Steven Gerrard and Ashley Cole.

gphonesThe Galaxy will offer seat upgrades to its season ticket members before and during home games at StubHub Center. Additionally, Galaxy fans will be able to purchase various VIP upgrades, such as merchandise, fan experiences and more, on a game-by-game basis.

Fans upgrading seats at Galaxy games will be able to enter their barcodes to have a credit for their original seats applied towards their upgrades. Once they can complete an upgrade they can use their mobile devices to scan into the game and/or move to their new seats. Their original seats will be returned to open inventory where they can be resold by the team at the box office or as upgrades.

In addition to Galaxy games, we plan to launch upgrades for other StubHub Center events at the iconic 27,000 seat stadium!

To sign up for LA Galaxy upgrades, click here:

Road Trip Under the Big Top with Cirque du Soleil

Screen Shot 2015-12-11 at 2.29.07 PM

Cirque Du Soleil has been leveraging Pogoseat technology  to offer VIP experience upgrades to its customers for its traveling show, Kurios. While stationed locally at Dodgers Stadium, Cirque successfully tested selling VIP lounge access passes allowing show-goers to relax, socialize and enjoy complimentary food and beverage before shows and during intermissions.

The Los Angeles Big-Top show gained traction right away with many upgrade notification signups weeks in advance of shows.  Next stops for Kurios include Atlanta, Boston, Washington DC, and New York City. Lounge access, merchandise and other VIP upgrades will be offered via Pogoseat depending on tour location and availability. Cirque also plans to rollout upgrades for other touring shows in the near future.

The Kurios show itself leaves you breathless, as do all Cirque du Soleil events. We couldn’t be happier to work with such a highly regarded company that cares so much about its patron experience.

Learn more about upgrade availability for Kurios here:


Pogoseat Deepens its Integration with AXS|Veritix

axs_logo_blue_squareWe are proud to announce that we have partnered with AXS to provide seat and VIP upgrade technology for its clients. By integrating with the Pogoseat upgrade platform, AXS can enable its clients to create white-labeled upgrade apps that generate new revenue and data, and enhance the fan experience.

Veritix, which recently merged with AXS, already has integrated our technology into its ticketing system and the upgrade feature is currently being utilized by Veritix clients. Last year we went live with the Utah Jazz, and this year we just launched with the Cleveland Cavs and the Utah Utes.

Screen Shot 2015-10-29 at 11.56.27 PMIn the past month, we have deepened our integration with the Veritix ticketing system by plugging into their secondary market platform, Flash Seats®. Many teams like the Cavs, Jazz and Timberwolves are pushing for fan adoption of Flash Seats, eliminating the need for fans to use traditional paper tickets. The Pogo-Flash Seats integration allows fans to upgrade and have their new tickets deposited directly into their flash seats account. The teams will receive the original tickets that were upgraded and then can resell them, eliminating the risk of cannibalizing primary ticket sales.

Additionally, we have implemented a seat return feature for all Veritix paper ticket holders. If a fan has a paper ticket and purchases an upgrade, their original seats will be returned to box office inventory and they will receive a barcode on their mobile upgraded tickets that they can use to scan into the venue.

As AXS|Veritix continue to innovate and enhance its ticketing system, we plan to work closely with them and continue to improve and evolve our upgrade functionality, ensuring that the integration is completely seamless and automated. Expect exciting things from the AXS and Pogoseat partnership as we work together to rollout new ticketing features that benefit AXS clients and their customers.

Let’s Go Utes! Bring on the Madness

Utes Mobile Ticket

We’re thrilled to work with another Veritix & Flash Seats client this season- the University of Utah. Fans attending basketball games at the Jon M. Huntsman Center will be able to upgrade their seats either with paper tickets or with a Flash Seats login. As with our other Veritix & Flash Seats clients, our integration allows for dynamic pricing, and the original tickets will then return into open inventory. Fans are able to upgrade during the game, or before the game, as digital tickets gain entry into the stadium.

Although Delon Wright left for the NBA, the Utes return their Austrian 7-footer Jakob Poeltl who averaged 9.1 ppg and 6.8 rpg last season, and have Sophomore 6’8″ Brekkott Chapman who is on the verge of a breakout season coming off his summer with  USA Basketball Men’s U19 World Championship training camp. The Utes entered the season ranked as a top-20 team.

Utah has always had a rowdy stadium and this year should be no different, particularly as the team will give Pac-12 favorites Cal and Arizona a run for their money. The Utes host both teams this season.

For Utes ticket holders, click here to upgrade your seats!


Traction Across the Pond with British Basketball League


Pogo - BBL Partnership

We are excited to announce our launch with the British Basketball League- the premier basketball league in the UK! The league consists of 12 teams who play from September through May. The BBL will be the first of many across the UK and Europe to offer fans in-game upgrades.

The BBL is forward thinking and innovative when it comes to fan experience, which is a perfect match for the Pogoseat platform. Teams will offer various types of upgrades, such as taking a shot on the court after the game.

The BBL uses the same ticketing system as the San Francisco Giants, / ProVenue, which is exciting as we are already deeply integrated. We are thrilled about the opportunity to work with the BBL and ProVenue to continuously build features best suited to for mutual clients.

Click here and here for the announcements directly from and the BBL.



Pogoseat Partners with AEG!

Pogoseat and AEG enter strategic partnership.

Pogoseat and AEG enter strategic partnership.

We are thrilled to announce our strategic partnership as the upgrade partner for AEG and AXS! AEG owns, operates and consults with many of the industry’s premier venues worldwide. Our technology will be embedded into the AXS Mobile App, providing the upgrade flow soon for numerous US and international AEG venues. Once we’re up and running with our first selected venues, we’re excited about the growth potential within AEG’s global portfolio of world-class properties.

Pogoseat will act as a Seat & VIP upgrade provider but also as a mobile technology for targeted sponsorship campaigns at major venues.

Click here to read the press release.

The timing on this partnership works well because we are already the preferred upgrade partner of Veritix, which just merged with AXS.  To learn more about our Veritix partnership, click here.

For mobile sponsorship interest at AEG and AXS venues, please contact

Pogoseat Releases its API and Self-Service Client Dashboard

Since we started selling upgrades in late 2012, Pogoseat has strived to hone and evolve its upgrade experience to be slick, easy todash-mobile_iphone6_silver_side2 use and to provide the best experience possible for event-goers. By integrating with various ticketing systems, we have been able to automate the upgrade flow for teams, venues and their fans, making the process streamlined and fully reconciled on the backend.

Now Pogoseat is opening up its upgrade platform for any entity that wants to offer upgrades. Ticketing systems and third party vendors can integrate with the Pogoseat API to offer fully streamlined seat upgrades to their downstream client teams and venues.

In addition to a new API, Pogoseat has released a client dashboard that can be used to facilitate inventory upload as well as event creation. It also offers the ability to customize our embeddable upgrade application. Within just minutes, any event can offer seat and VIP upgrades using the dashboard plug-and-play tools.



CLICK HERE to learn more about the Pogoseat API.

CLICK HERE to learn more about the Pogoseat Dashboard.

For more information or a to see a demo, please email